01 · BRIEF
Tell it the outcome
Choose the real goal, set a daily budget, and write down what one result is worth.
For founders running their own Meta ads
The AI Meta ads manager
that watches your account around the clock.
It reads your account like a senior media buyer and makes the calls: cut, wait, optimize, scale.
From $49/monthNo cut of ad spendOfficial Meta Marketing API
What it does
Six dimensions. One coherent call.
A dashboard gives you columns. A media buyer asks six connected questions, then decides what deserves a direct action, what needs a proposal, and what should be left alone.
Every complete day
24/7 watch · complete-day evidenceIt does the account walk a good buyer does—without skipping the boring parts.
Everix watches continuously and uses complete-day evidence before it makes changes. That discipline is fast enough to stop waste, without jerking the account around on half a day of noise.
01Refresh
Creative: tired or exhausted?
Refresh an execution when the idea still works. Retire the concept when the family is spent.
02Trim
Country: where is money burning?
Find the market taking meaningful spend without earning its place.
03Exclude
Placement: are the clicks junk?
Separate cheap traffic from useful traffic before it drains the budget.
04Merge
Lane: should two goals consolidate?
Spot overlapping lanes that split learning, spend, and attention.
05Cut
Ad set: cut, stop, or hold?
Protect the account from proven loss without punishing a result that is still forming.
06Scale
Winner: has it earned more?
Turn a real winner into a specific scale proposal with the evidence attached.
One continuous loop
From one goal to a campaign that keeps working.
Everix is not another analytics tab. It turns the thing you want—sales, leads, installs, or traffic—into a live Meta campaign, then runs the operating loop around the clock after launch.
02 · BUILD
It builds the Meta structure
Campaign, ad set, objective, event, placements, and ad copy—assembled from the same goal.
03 · GATE
You approve the first dollar
Review the plan and creative copy before anything launches into your own Meta account.
04 · OPERATE
It makes the calls
Hold, cut, kill, request new creative, or propose a scale—always with the numbers attached.
Will it touch my money?
It acts around the clock. The permission changes with the risk.
Every check ends in real work, not another report. Everix separates protective actions it can take now from strategic changes that should come back to you.
Account-level hard limits
The budget boundary is code, not a promise.
Everix enforces your plan’s monthly managed-spend band before it considers any new money-up action.
80%
Heads up
You get an email before the account reaches the decision boundary.
95%
No more money up
No budget increases and no new launches. Existing ads keep running.
100%
Everything pauses
All active ad sets stop until the next window or a higher approved band.
Every lane has its own cap, too.Everix shows the monthly lane cap before launch. When the lane reaches it, the lane keeps running at its current budget—but Everix stops giving it more.
A real product story
Fatigue and exhaustion look alike. They need opposite medicine.
A falling creative does not always mean “make another version.” Everix remembers which ads answered its earlier creative requests and scores the concept family, not just the latest file.
Same symptom · different cause
Refresh the execution—or retire the idea?
That distinction stops the account from paying again and again to relearn that the same angle does not sell.
Creative fatigue
The concept still converts, but this execution is wearing out. Ask for a fresh expression of the working idea.
Concept exhaustion
Multiple executions of the same angle have failed. Stop requesting another skin for a dead idea.
Concept family · “Product angle A”Real store case
Execution 01same angle0 buys
Execution 02same angle0 buys
Execution 03same angle0 buys
Execution 04same angle0 buys
Execution 05same angle0 buys
$360 spent · 0 purchases
RETIRE CONCEPTFive different executions. One underlying angle. The lesson belongs to the concept family.
Facebook & Instagram ads
One operating model. The right signal for each business.
Meta ads automation is only useful when it optimizes the outcome you actually sell. Each Everix lane is built around one goal and one decision unit.
Protect your break-even line.
Run purchase, add-to-cart, or value-optimized campaigns. Judge spend against cost per purchase or ROAS instead of vanity clicks.
SIGNALS · PURCHASES / VALUE / CARTS / CPA / ROAS
Optimize for the event you can actually feed.
Drive trials, subscriptions, app installs, or registrations without pretending a sparse purchase signal is ready to learn from.
SIGNALS · TRIALS / SUBSCRIPTIONS / INSTALLS / REGISTRATIONS
Collect leads without building a landing page.
Launch Facebook and Instagram instant-form campaigns inside Meta—use an existing form or let Everix create a simple one.
NO WEBSITE OR PIXEL NEEDED FOR INSTANT-FORM LEADS
The workspace
See the business decision, not another wall of Meta columns.
Each lane keeps the goal, target, budget envelope, status, and next decision together. You can open the detail when you need it—or close the laptop when you do not.
Every lane answers one question.
Is this goal healthy, waiting for evidence, losing money, or ready for a decision? That is the layer Everix adds above Ads Manager.
Pricing
The same buyer. A spend band that fits your account.
Every plan includes the full decision loop, automatic stop-loss actions, approval gates, and an audit trail. Plans differ by the amount of monthly ad spend Everix manages.
7 days free. Cancel anytime.
Meta charges your ad spend directly. Everix charges one fixed monthly software fee and never takes a percentage of your budget.
$49/mo
Up to $1.5k/month ad spend
Start Seed$199/mo
Up to $5k/month ad spend
Start Starter$499/mo
Up to $20k/month ad spend
Start Growth$999/mo
$20k+/month ad spend
Start ScaleField notes
Built on 81 field notes about the decisions Meta advertisers actually face.
The library is not generic growth content. Each note starts with a specific Facebook ads problem, gives the direct answer, and shows the arithmetic or Meta behavior behind it.
81
Published field notes across setup, delivery, measurement, optimization, scaling, and billing.
Browse all notes →How long should you run a Facebook ad before judging it?
Read field note →Budget controlHow to scale Facebook ads from $100 a day.
Read field note →Lead qualityJunk leads from Facebook instant forms: what to change first.
Read field note →Frequently asked
What to know before Everix touches your Meta account.
What does an AI Meta ads manager do?
Everix watches your account 24/7 and makes connected decisions across creative, country, placement, lanes, ad sets, and winners. It builds campaign structure and ad copy, launches after you approve the first spend, cuts proven losers, requests fresh creative when a lane is fatigued, and proposes budget increases when the evidence supports them.
Can Everix increase my Meta ad spend without asking?
No. Cost-saving actions can run automatically. A launch or budget increase waits for approval and stays bounded by your monthly spend band. Each action and its reason are recorded.
Does Everix replace Meta's own AI?
No. Meta remains the delivery engine that finds people and serves ads. Everix operates one level above it: choosing the right structure, judging results against your business target, enforcing your spend boundaries, and turning those judgments into actions.
What do I need to start?
A Meta ad account, a Facebook Page, and at least one image or video. Sales and app campaigns also need the appropriate Meta pixel, dataset, or app event. Instant-form lead campaigns can run without a website or pixel.
Where do my campaigns and data live?
Inside your own Meta ad account. Meta bills your ad spend directly. You can pause everything, disconnect Everix, or cancel the subscription; the campaigns and history remain in the account you own.
How much does an AI Facebook ads manager cost?
Everix is a flat monthly fee by the ad spend it manages: $49 up to $1.5k/month, $199 up to $5k, $499 up to $20k, $999 above that. 7 days free, cancel anytime. Meta bills your ads directly; Everix never takes a percentage of spend.
Give your ads a buyer—not another dashboard.
Start with one goal. Keep control of every new dollar. Let Everix handle the decisions around the clock.
Start 7-day free trial