An AI media buyer for Meta ads that asks before it spends more

What does it do every day?

Once a day, after the ad account's day has fully closed, Everix reads the last complete day and goes through each lane the way a media buyer would: which creatives are working, which ones people are tired of, which countries and placements are buying results and which are just spending, which ad set has earned more budget. It acts on full days of data, not on whatever a dashboard shows at noon.

A lane is one campaign with one ad set and your creatives inside. Everix writes the ad copy for each creative, launches the lane after you approve it, and keeps a record of every decision with the numbers behind it.

How does it decide an ad is losing money?

It waits until an ad has spent enough for the result to mean something, then compares its cost per result with the target you set for that lane. Countries and placements are judged against the lane's own average: one that brings in clearly fewer results than its share of spend is flagged. It waits for late-reported conversions to come in before it judges a day, and it doesn't touch budgets while an ad set is in Meta's learning phase.

It also separates two problems that look the same in Ads Manager: people are tired of this version of the ad (make a fresh version of the same idea), or the idea itself has run its course (retire it and try a new angle).

What does it do without asking me?

Anything that saves money. It pauses ads that are losing money, stops an ad set that has spent its stop-loss without a result, and retires the weakest creatives. Each of these shows up in your activity log with the reason. Anything that spends more or narrows who sees your ads, like trimming a country or excluding a placement, comes to you first.

When does it touch my budget?

Only when an ad set is beating its target and has data to back that up. It then proposes one step up, sized so the ad set doesn't drop back into learning, with the numbers that justify it. It never moves a budget while the ad set is still learning.

If you'd rather not approve each step, you can switch a lane to autopilot. It then raises that lane on its own, in the same small steps, and only inside the monthly budget you already approved for it.

How do I approve?

You get an email: the agent wants to raise a budget on this lane, and here's the request. Open Approvals in Everix, look at the numbers, and approve with one click. Launches, budget increases, targeting trims and placement exclusions all wait there. Until you approve, the lane keeps running at its current budget.

What if I change something in Ads Manager?

Everix takes Meta's number as the truth. If a lane's daily budget is changed directly on Meta, Everix adopts it, emails you so you know it happened, and if a budget request was waiting on the old number, it retires that request and proposes again from the new one.

What happens when something breaks?

You hear about it the day it shows up in the data:

• Spend drops to zero while your ads are still switched on, usually a payment method or account problem.
• People keep adding to cart and nobody completes a purchase.
• A lane's cost stays well above its own recent level, day after day.
• Meta rejects an ad.
• Your Meta connection is about to expire, or has.

Each email says what Everix saw and where to look. It doesn't touch your billing and doesn't rebuild anything while you fix it.

What stops it from overspending?

Each plan covers a monthly ad-spend band, and Everix holds it: it emails you as you get close, stops raising budgets and launching new lanes near the limit, and pauses every ad set if the band is used up, until the next window opens. Each lane also has its own monthly cap, shown to you before launch; when a lane hits it, Everix stops raising that lane and it keeps delivering at its current budget.

What does it need from me?

• A Meta ad account billed in US dollars, connected through Facebook login.
• Your pixel reporting purchases (or the event the lane optimizes for).
• Your images or videos. Everix writes the ad copy.

Why not just use Meta's automated rules?

Rules do exactly what you wrote, whenever the numbers cross your line, including raising budgets in the middle of the night. Everix makes the call a media buyer would: it waits for enough data, reads complete days, tells a tired ad from a dead idea, and asks you before it spends more.

How much does it cost?

One fixed monthly fee, based on how much you spend on ads. Meta still charges your ad spend directly; Everix never takes a percentage of it. Every plan has the same features.

7 days free, cancel anytime. Hiring an agency to run the same account usually starts around $1,500 a month.