Short answer: Smartly doesn't publish prices, and buyer data on Vendr puts the median Smartly contract at $90,000 a year, with the lowest reported at $25,500. That is priced for brands running ads across many channels with a team behind them. A store spending a few thousand dollars a month on Meta has Smartly alternatives from $0 to $199 a month: Meta's own tools, rule tools, an AI that recommends changes, or one that makes the daily calls.
I work on Everix, one of the options below, so read that part with that in mind. Smartly's figures were read on October 16, 2026, from Smartly's own site and Vendr's buyer data. The other tools' prices come from each vendor's pricing page, read on October 11, 2026, at monthly billing.
How much does Smartly cost?
Smartly lists no plans and no prices; every page leads to a demo. The best public figure comes from Vendr, which collects what buyers actually signed: a median of $90,000 a year, and contracts from $25,500 to $171,240. Even the lowest of those is about $2,125 a month before a dollar goes to Meta.
What Smartly is built for
Smartly describes itself as a platform for building cross-channel ads, sold as four products: Smartly Creative, Smartly Media, Smartly Intelligence and Smartly Synapse. Beyond social platforms it reaches connected TV across more than 200 streaming services and the open web through major DSPs. The brands on its homepage include Foot Locker, Samsung, Spotify, Uber, KLM and Ralph Lauren: teams producing many ad versions in many markets, where building ads in a third of the time, Smartly's own pitch, is worth a five-figure contract.
A small store has a different problem. It usually runs one or two Meta campaigns with a handful of creatives, and needs someone to look at them every day: which ad people are tired of, which country is spending without sales, and when a winner has earned more budget.
Smartly alternatives at a small store's budget
| Tool | What it does | Price at $2,000 a month of Meta spend |
|---|---|---|
| Smartly | Creative production and media buying across channels, for teams | No public price; the lowest contract on Vendr is about $2,125 a month |
| Madgicx | A toolbox: automations, audiences, creative insights, analytics | $99, plus $49 for Tracking Pro |
| Birch (formerly Revealbot) | Automated rules and strategies you set up | $49 Essential or $99 Pro; rules and strategies are in Pro |
| AdEspresso | Ad creation and rules you write; Facebook and Instagram only | $99 Plus; Starter stops at $1,000 of spend |
| AdAmigo | AI recommendations you review or let apply | $99 per ad account, with 2 recommendations a day |
| Everix | Daily media-buyer calls on each Meta campaign | $199 up to $5,000 of spend; $49 up to $1,500 |
| Meta's own tools | Advantage+ campaigns and automated rules in Ads Manager | $0 beyond your ad spend |
At $2,000 a month Everix is the most expensive of the Meta tools in this table. Weigh it against what someone charges to do the same daily work: what a Facebook ads manager costs puts a freelancer at five hours a week at $330 to $880 a month and an agency at around $975.
What each one leaves you to do
Smartly saves a team production time; someone on that team still decides what to make and where the budget goes. Madgicx is a toolbox, so how much runs on its own depends on which automations you switch on. Birch Pro and AdEspresso Plus run rules you write, and someone has to notice when a rule is wrong for this week; rules versus an agent goes through where that breaks. AdAmigo sends a fixed number of recommendations a day, which you approve or let apply.
Everix reads each campaign once a day on complete data, against the target cost you set, and makes the calls a media buyer would: whether an ad is tired or the idea behind it has run out, which country or placement is spending without sales, and which winner has earned more budget. It pauses proven losers on its own and writes down why; more budget or a targeting change waits for your yes, and a campaign on autopilot only scales inside the budget you already approved. You supply the images or videos and Everix writes the ad copy. The ad account stays yours: Everix connects through Meta's API with your permission, and you can disconnect at any time. It is a flat monthly fee by spend band, never a share of spend: $49 up to $1,500 a month, $199 up to $5,000, $499 up to $20,000 and $999 above, with a 7-day free trial. It runs Meta only.
Which one fits
- You run ads on several channels, including TV or the open web, have a team making creative and spend tens of thousands a month: Smartly is built for that, and its contract is priced for it.
- You only run Meta and mainly want automated rules: Birch or AdEspresso, $49 to $99.
- You use audiences, creative insights and analytics as much as automation: Madgicx, priced by your spend.
- You want an AI to suggest changes and you review each one: AdAmigo, priced per ad account.
- You want the daily calls made on Meta and you approve anything that spends more: Everix, $49 up to $1,500 of spend and $199 up to $5,000.
- You spend under $20 a day and are still finding a product that sells: Meta's own tools are enough for now, and when a Meta ads tool is worth it covers when that changes.
Frequently asked questions
- How much does Smartly cost?
- Smartly doesn't publish prices; you book a demo. Vendr, which collects what buyers signed, puts the median Smartly contract at $90,000 a year, with reported contracts from $25,500 to $171,240 a year. The lowest of those is about $2,125 a month before any ad spend.
- Is Smartly worth it for a small store?
- Smartly is rarely worth it for a small store. Its lowest reported contract, about $2,125 a month, is more than the whole Meta budget of many small stores. Smartly earns its price when a team builds many ad versions across social, connected TV and the open web.
- What is the cheapest Smartly alternative?
- The cheapest Smartly alternative is Meta's own tools: Advantage+ campaigns and automated rules in Ads Manager cost nothing beyond ad spend. Paid Meta tools start at $45 a month for Madgicx under $1,000 of spend, and $49 for Birch Essential, AdEspresso Starter or Everix.
- What does Smartly do that cheaper tools don't?
- Smartly covers more channels and more production. Besides social platforms it buys connected TV across more than 200 streaming services and open-web inventory through major DSPs, and its creative tools are built for producing ad versions at scale. The Meta tools compared here don't buy TV or open-web ads.
- Which Smartly alternative makes the daily decisions for me?
- Of the Meta tools compared here, Everix is the one built to make the daily calls: it reads each campaign once a day, pauses proven losers on its own and asks before spending more. AdAmigo can auto-apply its recommendations if you pick that mode. Birch and AdEspresso run the rules you write.
- Can I use Everix for Google or TikTok ads?
- No. Everix runs Meta ads only. If you need Meta, Google, Snapchat and TikTok in one tool, Birch covers those four platforms with rules you set up.
If you are leaving Smartly because the contract outgrew your spend, check the bracket you will be in next month: Madgicx moves from $45 to $99 at $1,000 of spend, and AdEspresso's Starter stops there too. Madgicx alternatives and Revealbot alternatives compare the same tools from their side.